Atlantic Trade Mission to Atlanta
May 20-24, 2024

The Shed Coffee Corp.

Company Description

In 2021, we opened our first coffee shop and micro-roastery in Charlottetown, which celebrated global specialty coffee trends and the special local flavours and landscape alike. At the same time, we developed two new products, canned cold brew coffee and drip bag coffee. In Spring 2022, we were offered a new way to serve our wonderful PEI community having the second location in PEI’s capital city’s library. We are beginning to expand product offerings and develop a growth strategy to sell cold brew canned coffee (KOOLBREW), single-serving drip bag coffee and whole beans regionally and nationally.

Product and/or Service Description

Cold brew canned coffee (355mL can)
Concentrate coffee single usage (sachet bag of 30mL)

Sales Pitch/Value Proposition

Vision: To erase the border between coffee beans and coffee lovers. A specialty coffee community that celebrates the woman in coffee, where women coffee farmers and women roasters are recognized and appreciated.

Mission: To become the coolest specialty coffee manufacturer across Atlantic Canada and delight coffee lovers with awesome specialty coffee. For us KOOL means fun and convenient yet still not compromising the quality of coffee. Through production upscaling, we aim to offer coffee lovers more high quality options to spark their imagination and fill their day with creative energy.

Core values: Quality, Authenticity, Creativity; Always-on Learning and Inspiring.

The brand promises a kooler than cool coffee experience that sparks customers’ ordinary days via the artisanal roasting of specialty coffee while promoting women in coffee.